Spin the kit before you buy: 3D product previews

Replica kit is a personal thing, so we gave shoppers a proper look at it. Product pages now include an interactive 3D preview, so a fan can spin a shirt or a full kit and see it from every angle before they buy.

It sits at the front of the gallery, ahead of the personalisation options, so the journey reads naturally: see the kit, then make it yours with a name, number or uploaded crest. A small thing that makes an online purchase feel a lot more considered.