Rich answers in search: FAQ schema on every collection

Buyers of a considered purchase ask a lot of questions, so we made the answers work twice. Each product collection now carries a reusable FAQ built from the store's content objects, rendering both the on-page accordion shoppers read and FAQ structured data search engines understand.

That structured data is what lets a question and its answer surface as a rich result directly in Google — winning space on the results page and answering the buyer before they've even clicked. One component, reused across collections and blog posts, editable by the client.