Upload your crest, add your name and number

Almost nothing in teamwear is off-the-shelf, so the store had to handle personalisation properly. Customers can now upload their own crest or artwork at checkout, and add a name and number to a shirt through product add-ons — the two things clubs and fans ask for most.

It's wired into the normal checkout flow, so a personalised order is as easy to place as a plain one, and everything the printer needs arrives attached to the order. Personalisation that feels effortless for the customer and clean for the shop.